Anyway, this post isn't mainly about furniture...
Recently, Ikea Singapore launched an advertising campaign by doing a survey called "How is your everyday life at home?' (in Singapore). This survey will give a little gist on the lifestyle at home lead in Singapore and I got to admit, I do most of the stuff mentioned! More on the links mentioned at end of this entry.


These fashion inspired pictures were used in another advertising campaign back in Scandinavia by advertising agency, DDB Oslo, Norway.
The advertisements were done a while back but I still think it's a strong advertisement plus it stirs on ideas in my head to perhaps use their textile selection to create some fashionable items.



Wow, now I need more fabrics!
Visit:
To get more survey statistics: http://www.ikea.com.sg/survey08/result.asp
For better views of Ikea's 'Fashion' advertisement: http://adsoftheworld.com/media/print/ikea_fashion_1
More creative use of Ikea's product range: http://ikeahacker.blogspot.com/