Thursday, November 6, 2008

Target goes to McQueen!

...and presenting another collaboration with...Target & Alexander McQueen!

Well, I wonder what it'll look like...I've been quite disappointed with collaborations lately like the one with Patricia Field with HSN/Marks and Spencers (yes, I've seen the garments here in Singapore and the price are rather...well no comments here! I must admit though, the workmanship is pretty good!). One of the collaboration I liked was with Vivienne Westwood and Melissa (and I got a pair of the courts shoes (in red) from a friend and it's really comfortable!).

The collection will be sold on Target.com and the retailer’s stores from March 1 through April 11 of next year, 2009.

From 'The Wall Street Journal' website:

"The line, named McQ Alexander McQueen for Target, will be inspired by British rock band The Duke Spirit and will be priced within the retailer’s cheap-chic price range."

Will the McQ line translate well into 'cheap-chic'? (Picture from Asos.com. (McQ)

More infomation on these websites:

http://blogs.wsj.com/runway/2008/11/04/targets-new-cheap-chic-line-kicks-off-with-alexander-mcqueen/

http://www.wwd.com/fashion-news/target-to-launch-mcqueen-line-1850364?src=n1/newsAlert/20081104

http://www.fashionologie.com/2466547


Like Susie Bubble points out from her entry:

Higher Street Fashion <-> "Chopshop"< -> McQ

http://stylebubble.typepad.com/style_bubble/2008/11/t-vs-t.html

Formulates well doesn't it?

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